When you send out a lot of email campaigns, you must have encountered problems with spam filters. You might wonder what factors actually influence whether or not your email makes it into the inbox of the recipients and how you can avoid spam filter problems.
Luckily, there are plenty of things you can do to prevent your emails from ending up in the spam folder and eventually protect your email sender reputation, a crucial component of your email deliverability.
It is important to have in mind that ISP spam filters are not your only threat for being marked as spam. The other half is the customer. To avoid rejection, marketers need to make sure that every email proves its own relevance and value and that the customer understands why they are receiving them.